
Ready to pounce on anyone who invades your space??
Neither I am here to tell you how to commercialise or market these two games in a target market segment, nor is this a truly marketing blog. But I am using its context to understand the unimaginable diaspora where Humans can interact with each other .
This blog is an attempt to learn from the different human connections we can make.
Badminton doesn’t need an introduction whereas Kabaddi is the national game of Iran and Bangladesh and the state game of Tamil Nadu (India), Punjab (India) and Andhra Pradesh (India) in India. It is a team contact sport that originated in South Asia and in the Indo-Iranian society, as a form of recreational combat training.
Let us understand a brief methodology to play Kabaddi before we move forward .In Kabaddi, two teams occupy opposite halves of a field and take turns sending a “raider” into the other half, in order to win points by tagging or wrestling members of the opposing team; the raider then tries to return to his own half, holding his breath and chanting “Kabaddi, Kabaddi, Kabaddi” during the whole raid.
The name — often chanted during a game — derives from a Tamil word meaning “holding of hand”, which is indeed the crucial aspect of play.
This is where our journey starts. ‘Holding of Hand’ signifies a relationship, an association which is symbiotic in nature and done to support each other to reach a desired set objective. But is this achieved with opponent team also when he crosses the line and invades? I guess a big NO.
Suppose there is a B2B (Business to Business) transaction in which seller has to sell a sealant oven to a manufacturing company. This transaction is nothing but a series of steps followed in a Kabaddi match.
The seller and buyer both are seating on their sides as two halves of a Kabaddi field. Now the seller (acting as a raider) first goes in buyer’s half in order to win contract and keeps on chanting “Order, “Order”, “Order”. The buyer goes backward till the backward boundary line and tries to resist it till the time he does not start trusting the buyer. When he gets a contract, the buyer then starts visiting the other chanting “Service”, “Service” , ”Service” / “Product quality”, “Product quality” etc. After the need is fulfilled, the seller then again goes and keeps on chanting “Payment”, “Payment”, “Payment “. After a small resistance implied through credit period mechanisms, delay in signing the amounts, wire transfer issues, finally he gets the payment and transaction is completed.
The whole game of buyer seller meet can be summed up as a sequence of 3 steps.
1) Step of Invasion – invading the other’s territory
2) Step of Resistance - till the time the synergy is formed in between the two companies.
3) Step of Conquer – as only 1 team wins and other feels lost due to service quality issues, discounted payment, lack of synergy as the buyer might seek to garner maximum profits and have just 1 transaction whereas the seller might have wanted a trusted partner to form a long term alliance.
The point to critically analyse is that do we really need to go through these 3 stages.
Can’t we play badminton in place of Kabaddi where we can have both sides respecting each other boundaries with no invasion and resistance? The way shuttle cock is passed to and fro both the sides, a proper communication can lead to harmonious relationship between the two parties.
And it can all happen due to the humans involved in the play. In this age of networked world where there are so many competitors producing same quality products as you do, is it necessary to cross the line and face resistance?
Think about it?